British Canoeing has today announced a partnership with 2b Design Limited that will see Canoe Focus join forces with the Paddler to create a new print magazine. All British Canoeing members will receive a digital version of the new magazine at no cost as part of their membership benefits package.
The new partnership will provide the opportunity for all British Canoeing members to purchase the print version of the magazine at a special members’ price and will also see British Canoeing mailing out two free print copies of the magazine to all affiliated clubs.
Founded by Peter Tranter and Anne Egan, the Paddler is a highly respected international magazine for recreational paddlers featuring articles on expeditions, major events, coaching and product reviews. For the second year running, the magazine has also been nominated for a World Paddle Award, where it finished as runner-up in the media category for 2017.
The Paddler has recently introduced a print version of the magazine and in partnership with British Canoeing will incorporate Canoe Focus content from March 2018.
Speaking about the partnership Peter Tranter said, “Anne and myself are absolutely delighted to be working alongside British Canoeing and the opportunity to give their membership a magazine that reflects all that is inspirational in our sport. The Paddler has entered its sixth year of publication and British Canoeing’s decision to work in partnership with ourselves is the next step in the evolution of the Paddler magazine.
“In that time, we have featured articles from over 300 contributors to the Paddler from every corner of the planet and I would like to thank them personally, as without them, there is no magazine. The Paddler started as a purely digital publication but demand for a printed alternative has grown and that will be reflected in the Paddler becoming a regular 132-page print magazine.
“We cannot wait to get started on the new Paddler for 2018 and here’s to a very constructive and successful partnership with British Canoeing and their members for many years to come.”
The print version of the new magazine will cost £3.99 per edition or £20.99 for a subscription of six magazines per year for British Canoeing members.
This is compared to the retail price of £4.99 for non-members or £27.49 for a six magazine yearly subscription.
Robert Knott, Head of Marketing and Communications at British Canoeing said, “Since Canoe Focus became a digital publication, over the last two years we have received significant feedback from our members informing us that they wanted to see the return of a print magazine.
“Therefore I am delighted that we are able to provide a viable and cost-effective solution through our new partnership with the much loved and respected Paddler magazine.
“Improving communication throughout the sport is a key ambition of the strategic plan, Stronger Together. We are looking forward to working with Peter and Anne on the development of the new magazine and very much hope that our members will enjoy reading it.”
The first edition of the new Paddler magazine, incorporating Canoe Focus, will be available on 1st March 2018 and is part of the changes to BC membership.
English based members can now subscribe for the print edition of the Paddler here: