News Ticker

Ottawa couple to crowd-fund mental wellness photography project

Searching For Sero

Searching For Sero have successful launch of crowd-funding campaign after losing family members to suicide.

Professional photographer John Rathwell and partner Tracy Guenard have decided to sell their house, almost everything they own, and are hitting the road in their ’91 Westfalia to fight for mental wellness awareness with the new project “Searching for Sero”. They need your help by supporting the project on the crowdfunding platform, The ambitious project aims for a $10,000 CDN goal in the next 32 days in order to launch the two-year project. The campaign has already surpassed 30% of the total goal in the first three days. Several successful preview stories have already been published online to showcase what they plan to do once they hit the road next spring.

Searching For Sero

Searching For Sero expects to grow their following and supporters quickly by shining a light on mental wellness and suicide prevention. “There are so many people out there struggling to find their happy place,” says John Rathwell, “And we believe we can make a difference. We hope to inspire people to truly make positive changes in their lives. We trust that people will see the value in what we are doing and help make this project happen.”

The campaign can be found at:

Searching For Sero

About Searching For Sero

Searching for Sero is a mental wellness photography project created by professional photographer, John Rathwell and writer, Tracy Guenard. Sero being short for serotonin– the chemical believed to contribute to the feeling of happiness. In spring of 2016, the couple will embark in their 1991 VW Westfalia camper van to travel North America in order to find and share the best Sero Stories. These are the stories of people who are passionate about outdoor adventure as the key to happiness, well-being and balance in their lives, and will be published weekly. Each Sero Story features an inspiring person and how sport and outdoor adventures enriches their life. The project was spurred after both Rathwell and Guenard lost close family members to suicide last year. Please visit to read the collection of preview stories.



To learn more about this project, please contact; John Rathwell, Searching For Sero
3-153 Rue de la Fabrique, Gatineau QC, J9J 0V8
Cell: (613) 222-8200 Email:

About thepaddlerezine (654 Articles)
Editor of The Paddler magazine and Publisher of Stand Up Paddle Mag UK.

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