Last week, Confluence Outdoor announced that as Wave Sport enters its 30th year, it is being refocused as a European brand, where it enjoys a strong, passionate and loyal following as a premium white water kayak brand.
Moving production to Europe provides greater flexibility to add depth across popular models, to support additional market segments and to provide a broader appeal to suit European requirements and tastes. This approach has already proved to be successful for Wave Sport, as showcased by the appeal of the specially tailored outfitting of the Ethos and D-Series families which was a result of the understanding and know-how gained through years of experience in Europe. Adding the well-known and much loved Diesel, Recon and Mobius to European production for 2016 will provide greater opportunity for everyone involved in Wave Sport during this milestone year for the brand.
You can be confident that Wave Sport remains committed to its European team, partners and dealer network to provide a successful collaboration through 2016. Keep the dates of 17th – 19th September for Paddle Expo 2015 where Wave Sport will present the concept of the range for the season ahead.